Privacy Policy

Last updated: 3 August 2026

This Privacy Policy explains how Caldrune collects, uses, stores and shares your personal information when you visit our website, contact us, create an account, request information or purchase products from us.

Caldrune sells infrared saunas, cold therapy products, recovery equipment, wellness accessories and related services.

This Privacy Policy should be read alongside our Terms of Service, Returns and Refund Policy and Cookie Policy.

1. Who We Are

Caldrune is the data controller responsible for the personal information described in this Privacy Policy.

Trading name: Caldrune
Legal business name: Caldrune
Business address: New Street, Milnsbridge, Huddersfield, HD3 4LN
Company number: 
ICO registration number: 
Email: team@caldrune.com

For data protection questions or requests, contact us using the email address above.

2. Personal Information We Collect

The personal information we collect depends on how you interact with our website and services.

Contact and identity information

This may include:

• Your name

• Email address

• Telephone number

• Billing address

• Delivery address

• Company name, where applicable

Order and transaction information

This may include:

• Products viewed, added to your basket or purchased

• Product specifications, sizes, finishes and selected options

• Order number and purchase history

• Delivery and installation requirements

• Returns, refunds, cancellations and warranty claims

• Payment confirmation and transaction details

• Discount codes, promotions and gift card information

Payment information

Payments are processed by Shopify and the payment provider you select at checkout.

We generally do not receive or store your complete payment card number. Payment providers may collect your card details, billing information and fraud-prevention information under their own privacy notices.

Account information

If you create a customer account, we may collect:

• Login details

• Account preferences

• Saved addresses

• Order history

• Products saved to a wishlist

• Communication preferences

You are responsible for keeping your account password and login information secure.

Delivery and property-access information

Because infrared saunas and other wellness products can be large and require specialist delivery, we may collect:

• Delivery access instructions

• Preferred delivery dates

• Details about stairs, lifts, doorways or restricted access

• Parking or loading information

• Information about the intended installation location

• Details needed to arrange assembly, installation or collection

Please only provide information that is reasonably required to complete your delivery or installation.

Communications

We collect information you provide when you:

• Contact customer support

• Request a quotation

• Ask a product or installation question

• Submit a return or warranty request

• Leave a product review

• Contact us through email, forms, chat or social media

Device and usage information

When you use our website, we may collect:

• Internet Protocol address

• Browser and device type

• Operating system

• Device identifiers

• Pages viewed

• Products viewed

• Referring website

• Basket and checkout activity

• Dates and times of visits

• Interactions with emails, advertisements and website features

This information may be collected through cookies, pixels, tags, software development kits and similar technologies.

Reviews and user-generated content

If you submit a product review, photograph, testimonial or other public content, the information you choose to include may be displayed publicly on our website.

Do not include personal information in a public review that you do not want other people to see.

Health information

We do not need medical information to sell our products and do not provide medical advice.

Please do not send us medical records, diagnoses or other sensitive health information. If you voluntarily provide limited health information while asking whether a product may be suitable for you, we will only use it to respond to your enquiry and, where required, with your explicit consent.

You should speak to a qualified healthcare professional before using an infrared sauna, cold plunge or other wellness product if you have a medical condition or health concern.

3. How We Collect Personal Information

We may collect personal information:

• Directly from you when you place an order, contact us or create an account

• Automatically when you browse or interact with our website

• From Shopify and connected ecommerce applications

• From payment and finance providers

• From delivery, installation and fulfilment partners

• From manufacturers and suppliers

• From fraud-prevention and identity-verification providers

• From advertising, analytics and social media platforms

• From publicly available sources where permitted by law

4. How and Why We Use Your Information

We only process personal information where we have a valid lawful basis.

To fulfil our contract with you

We use personal information where necessary to:

• Process and confirm your order

• Take and confirm payment

• Supply the products you purchased

• Arrange delivery, installation or collection

• Provide order updates

• Manage returns, refunds and cancellations

• Provide customer support

• Administer product guarantees and warranty claims

• Respond to requests made before you place an order

If you do not provide the information required for your order, we may be unable to process your purchase, arrange delivery or provide related services.

To comply with legal obligations

We may use and retain personal information to:

• Maintain tax, accounting and transaction records

• Comply with consumer protection requirements

• Respond to lawful requests from regulators, courts and law-enforcement authorities

• Protect customer rights

• Manage product safety notices or recalls

• Comply with data protection and other applicable laws

For our legitimate interests

Where appropriate, we process personal information for our legitimate business interests, including:

• Operating and improving our website

• Understanding how customers use our services

• Providing customer support

• Preventing fraud and misuse

• Protecting our systems and business

• Managing disputes and legal claims

• Improving our product range and customer experience

• Producing aggregated business reports

• Requesting feedback about completed orders

• Keeping records of customer communications

We only rely on legitimate interests where our interests are not overridden by your rights and freedoms.

With your consent

We may rely on your consent to:

• Send certain marketing communications

• Use optional analytics or advertising cookies

• Process information you voluntarily provide in limited circumstances

• Use photographs, testimonials or other content for promotional purposes where separate permission is required

You may withdraw your consent at any time. Withdrawal does not affect processing that took place before consent was withdrawn.

5. Orders, Suppliers and Fulfilment

Some products may be shipped directly from a manufacturer, distributor or fulfilment partner.

To fulfil your order, we may share necessary information such as your:

• Name

• Delivery address

• Telephone number

• Email address

• Products ordered

• Selected product options

• Delivery instructions

We only share information reasonably required to manufacture, prepare, dispatch, deliver, install or support your product.

Suppliers and fulfilment partners must not use your information to send their own marketing unless you have separately agreed to receive it.

Where a supplier or fulfilment partner is located outside the United Kingdom, your information may be transferred internationally as explained below.

6. Delivery, Installation and Collection Partners

We may share information with couriers, freight companies, pallet networks, installers, engineers and collection providers to:

• Arrange delivery appointments

• Confirm property access

• Deliver large or heavy products safely

• Carry out an installation service

• Collect returned or faulty products

• Investigate delivery damage

• Provide replacement parts

These providers will only receive the information required to carry out their service.

7. Payments and Finance Providers

Payments are processed through Shopify and selected third-party payment providers.

Payment providers may process:

• Payment card information

• Billing details

• Transaction information

• Device information

• Identity-verification information

• Fraud-prevention information

If you choose to apply for finance, instalment payments or another credit product, the finance provider will process your application under its own privacy notice.

The finance provider may conduct identity, affordability, fraud-prevention or credit-reference checks. Caldrune does not normally control the provider’s credit decision.

8. Marketing Communications

We may send marketing emails or messages where:

• You have given us consent; or

• You previously purchased or enquired about similar products and marketing is permitted under applicable electronic-marketing rules.

Marketing may include:

• New product announcements

• Promotions and offers

• Abandoned basket reminders

• Product recommendations

• Educational content

• Requests for feedback

You can unsubscribe at any time by:

• Selecting the unsubscribe link in a marketing email

• Updating your communication preferences

• Contacting caldrune@outlook.com

Opting out of marketing will not stop essential communications about your orders, deliveries, returns, warranties or account.

9. Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate correctly, remember preferences, measure performance and support advertising.

Essential cookies

Essential cookies are required for functions such as:

• Shopping baskets

• Checkout

• Payments

• Account login

• Security

• Fraud prevention

• Saving privacy choices

These cookies may be used without consent where they are strictly necessary to provide a service you requested.

Analytics and performance cookies

With your consent, we may use analytics cookies to understand how customers use our website and to improve its performance.

Advertising cookies

With your consent, we and selected advertising partners may use cookies, pixels or similar technologies to:

• Measure advertising performance

• Show more relevant advertisements

• Understand whether an advertisement led to a visit or purchase

• Build advertising audiences

• Limit how often advertisements are shown

You can accept, reject or manage optional cookies through the cookie banner or Cookie Settings link on our website.

Rejecting optional cookies will not prevent you from purchasing products.

More information about individual cookies, providers and expiry periods should be provided in our Cookie Policy or cookie preference centre.

10. How We Share Personal Information

We may share personal information with:

• Shopify

• Payment and finance providers

• Product manufacturers and suppliers

• Warehousing and fulfilment providers

• Couriers and specialist freight companies

• Installation, engineering and collection partners

• Website hosting and technical support providers

• Customer service and communication platforms

• Review and loyalty platforms

• Analytics and advertising providers

• Accountants, insurers, solicitors and professional advisers

• Fraud-prevention and cybersecurity providers

• Government bodies, courts, regulators or law-enforcement authorities where legally required

We may also share information:

• At your direction or with your consent

• To protect our customers, business or legal rights

• In connection with a sale, merger, restructuring or transfer of all or part of our business

• To investigate suspected fraud, illegal activity or misuse of our services

We do not sell personal information in exchange for money.

Some advertising activities may be treated as “sharing” or targeted advertising under laws outside the United Kingdom. Where applicable, we will provide the choices required by those laws.

11. Shopify

Our website and online store are hosted by Shopify.

Shopify processes personal information to provide services including:

• Website hosting

• Shopping baskets and checkout

• Customer accounts

• Order management

• Payment processing

• Fraud prevention

• Analytics

• Personalised ecommerce features

Depending on the activity, Shopify may process information as our service provider or as an independent data controller.

Information submitted through our store may be transferred to Shopify and its service providers in other countries.

You can review Shopify’s own consumer privacy information for further details about how Shopify processes personal information.

12. International Data Transfers

Some service providers, suppliers, manufacturers and technology partners may process personal information outside the United Kingdom.

Where personal information is transferred to a country that is not covered by a UK adequacy decision, we will use an appropriate legal safeguard where required.

These safeguards may include:

• The UK International Data Transfer Agreement

• The UK Addendum to approved European Commission Standard Contractual Clauses

• Contractual protections approved under UK data protection law

• Another legally recognised transfer mechanism

You may contact us for further information about the safeguards used for relevant international transfers.

13. How Long We Keep Personal Information

We keep personal information only for as long as reasonably necessary for the purpose it was collected.

Retention periods depend on factors including:

• The length of our customer relationship

• Product warranty periods

• Tax and accounting requirements

• Consumer protection obligations

• Fraud-prevention requirements

• The possibility of a legal dispute

• Whether you have an active account

• Whether you have opted out of marketing

Order, invoice and payment records may be retained for the period required by tax, accounting and legal requirements.

Customer support, delivery, installation and warranty records may be retained for as long as needed to manage the product, resolve issues and establish or defend legal claims.

Where you unsubscribe from marketing, we may retain limited information on a suppression list to ensure we respect your preference.

Information may be deleted, anonymised or securely archived when it is no longer required.

14. Security

We use appropriate technical and organisational measures designed to protect personal information from:

• Unauthorised access

• Accidental loss

• Misuse

• Alteration

• Disclosure

• Destruction

These measures may include access controls, encryption, secure payment processing, staff and contractor restrictions, backups and fraud-monitoring tools.

No internet transmission or storage system can be guaranteed to be completely secure. You should not send passwords, full payment card details, medical records or other highly sensitive information through ordinary email.

15. Your Data Protection Rights

Depending on the circumstances, UK data protection law may give you the right to:

Access

Request a copy of the personal information we hold about you.

Correction

Ask us to correct incomplete or inaccurate information.

Erasure

Ask us to delete personal information where there is no lawful reason for us to continue keeping it.

Restriction

Ask us to restrict how we use your information in certain circumstances.

Objection

Object to processing based on legitimate interests or to the use of your information for direct marketing.

Portability

Request certain information in a structured, commonly used and machine-readable format, or ask us to transfer it to another provider where technically possible.

Withdraw consent

Withdraw consent where consent is the lawful basis for processing.

Complain

Raise a concern with us or submit a complaint to the Information Commissioner’s Office.

These rights are not absolute and may be subject to legal exceptions.

To exercise a right, email team@caldrune.com.

Please describe your request clearly. We may need to ask for information to verify your identity before responding.

We will not charge a fee in most cases. A reasonable fee may be charged, or a request may be refused, where permitted by law and where the request is manifestly unfounded or excessive.

16. Automated Decision-Making

We may use automated systems to identify transactions that appear fraudulent, suspicious or high-risk.

An order may be paused for manual review or cancelled where we reasonably believe that fraud or misuse may have occurred.

We do not normally make decisions based solely on automated processing that produce legal or similarly significant effects on you.

Where a payment or finance provider makes its own automated decision, that provider’s privacy notice will apply.

17. Children’s Information

Our website and products are intended for adults.

We do not knowingly collect personal information directly from children under 18 for marketing or account purposes.

If you believe a child has provided personal information to us without appropriate permission, contact team@caldrune.com so that we can investigate and, where appropriate, delete it.

18. Third-Party Websites

Our website may contain links to websites, payment services, social media platforms or other services operated by third parties.

We are not responsible for how those third parties collect or use personal information. You should read their privacy notices before providing information to them.

19. Complaints

Please contact us first if you have a concern about how we handle your personal information.

Email: team@caldrune.com

We will investigate your concern and respond as soon as reasonably possible.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator responsible for data protection.

You can contact the Information Commissioner’s Office through its official website.

20. Changes to This Privacy Policy

We may update this Privacy Policy to reflect:

• Changes to our products or services

• New suppliers or service providers

• Changes to our website technology

• Legal or regulatory requirements

• Changes to how we process personal information

The updated version will be published on our website with a revised “Last updated” date.

Where required by law, we will provide additional notice of significant changes.

21. Contact Us

For questions about this Privacy Policy or to exercise your data protection rights, contact:

Caldrune
Legal business name: Caldrune
Business address: New Street, Milnsbridge, Huddersfield, HD3 4LN
Email: team@caldrune.com
Company number: 
ICO registration number: 

For the purposes of applicable UK data protection law, Ashley Ambler trading as Caldrune, is the data controller.